The Intelligent Creative Spotlight highlights innovative marketers using data & insights to drive creative performance.
Chira Schaad / L’Oreal
Chris Marino / Bloomberg
Laura Troy / Marriott International
Ander Lopez Ochoa / Johnson & Johnson
Building the approach
We curated elements within the VidMob identity to create a unique look & feel to help the series standout (while staying on-brand).
Within the identity, we created a logo mark, text on screen styles, and vector motifs and translated it into a usable graphics package for video editors to utilize in each edit for quicker and faster production.
Wordmark + icon
Text styles
Lower thirds
Transitions
Logo
The central mark was inspired by traditional spotlights commonly found in theaters, but was interpreted to form a bold icon that was fit for logo usage and animation.
Text-on-screen styles
Social sharing template
Video thumbnail template
Team
Francis Musselman / ECD
Brian Boggess/ CD
Jacob Hatley / Cinematographer
Guilherme Carniero / Motion Graphics
Awards
Best Use of B2B Video
Impact Awards 2022